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Bemadly is the alias of Madhura Bhogale, a fashion blogger and jewelry designer. Before she started her blog she was also working in a jewellery design firm where she was able to improve her affinity and passion, her skills and knowledge regarding to the fashion and jewellery design industry. Since then Madhura is working independent as an established international fashion and lifestyle blogger in the blogosphere. The Brand identity of Bemadly is a translation of the values of girly, chic and street. The inspiration overall has a mighty influence of fashion and minimalism.